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 Thursday, March 13, 2003
					
					
					  Boycott The Thought Police !
 
 From:	CASPIAN Newsletter newsletter@nocards.org
 To:	pressrelease@nocards.org
 Subject:	CASPIAN Calls for Immediate Worldwide Boycott of Benetton
 Date sent:	12 Mar 2003 18:40:20 -0500
 
 
 FOR IMMEDIATE RELEASE
 
 Consumer Group Calls for Immediate Worldwide Boycott of Benetton
 March 12, 2003
 
 An American consumer privacy group has called for an immediate,
 worldwide boycott of Benetton (NYSE:BNG) following disclosures that the
 company has placed identification and tracking devices into its clothing
 products.  CASPIAN (Consumers Against Supermarket Privacy Invasion and
 Numbering) announced today that it will oppose Benetton's plans to place
 Radio Frequency Identification (RFID) chips into clothing labels intended
 for the consumer market.
 
 RFID chips function as tiny radio transmitters, allowing clothing to be
 identified and tracked at a distance.  According to a joint press release
 yesterday by Benetton and chip manufacturer Philips Electronics, the
 devices are "imperceptible to the wearer and remain in individual items of
 clothing throughout their lifetime."  The chips have already begun
 appearing in Benetton's "Sisley" clothing line.
 
 Benetton's announcement sparked an immediate firestorm of concern and
 outrage among consumers, some of whom liken the technology to the film
 "Minority Report," where clothing tags were used to identify individuals
 and target them for advertising.
 
 CASPIAN founder and director, Katherine Albrecht, a Harvard University
 doctoral candidate and consumer privacy advocate, warns that Benetton's
 chips could be used for more than just unwanted advertising.
 
 "Manufacturers of these chips are already promoting them as a way to
 track individuals and inventory their belongings.  It would be easy for
 Benetton to link your name and credit card information to the serial
 number in your sweater, in essence 'registering' that sweater to you," she
 explained. "Then any time you go near an RFID reader device, the sweater
 could beam out your identity to anyone with access to the database -- all
 without your knowledge or permission."
 
 This scenario is not far-fetched, according to a 2001 INFORMATIONWEEK
 article.  There, RFID proponents predicted the creation of a seamless
 network of millions of RFID receivers strategically placed around the
 globe in airports, seaports, highways, distribution centers, warehouses,
 retail stores, and consumers' homes.
 
 CASPIAN is cautioning consumers in all 120 countries where Benetton
 products are sold to avoid purchasing Benetton clothing until the
 company publicly renounces its involvement with RFID tracking
 technology.
 
 Albrecht said, "We would rather go naked than wear clothing tagged with
 spy chips."
 
 ==============================
 
 Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN) is
 a grass-roots consumer group fighting retail surveillance schemes since
 1999.  With thousands of members around the world and in all 50 U.S.
 states, CASPIAN seeks to educate consumers about marketing strategies that
 invade their privacy and encourage privacy-conscious shopping habits
 across the retail spectrum.
 
 For more information, visit CASPIAN's website at http://www.nocards.org
 
 Katherine Albecht, CASPIAN Founder and Director: 888-353-5659
 Mary Starrett, CASPIAN Media Associate: 602-315-6193
 
 ==============================
 For additional information, see:
 
 Phillips/Benetton press release:
 http://biz.yahoo.com/bw/030311/115697_1.htm
 
 Forbes article illustrating remote inventorying of shoppers' clothing (As
 reproduced on Alien Technology's website)
 http://www.alientechnology.com/news/The_Internet_of_Things.htm
 
 CASPIAN overview of privacy concerns associated with RFID technology:
 http://www.nocards.org/AutoID/overview.shtml
 
 
 
 
 
 
 posted by Vetzine
    
				
	
	
 	
			
			
				
 
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